UI/UX · Design
Dayna Earls
Designer specialising in UI/UX and product design. Former Irish Times business development, now shaping product, interface and brand at Rylax.
Designer specialising in UI/UX and product design. Former Irish Times business development, now shaping product, interface and brand at Rylax.
Dayna designs interfaces and products, from the first flow to the finished screen. A commercial background in business development at the Irish Times means the work is built around how people actually decide and buy, not just how it looks, and it carries through to the brand and the words on the page.
Flows, wireframes and the small details that make a screen feel obvious, across web and mobile.
Consistent components, type and colour, and a brand identity that holds across a product and its marketing.
Clear, warm, on-brand copy, and a commercial eye from years in business development.
Real, live products designed and built end to end, from a neighbourhood residents' hub to a members' community platform.
A welcome pack and neighbourhood handbook for the Greenhill estate in Enniscorthy, Co. Wexford: how your home works, trusted local trades, bin days, schools and shops, a residents' directory and news, all behind a residents' login. Designed to feel made by neighbours, for neighbours.
A community platform for an online gaming organisation: a public site plus a members' area with fleet operations, event briefings and RSVPs behind approval. A bold, cinematic identity, "secure the stars, protect the future".
An aquarium management app that does more than log your tanks, it tells you what to do next. Track water tests, maintenance, livestock, feeding and dosing in one place, with every reading judged live against the healthy range for your water type. Plan a new tank in four questions and get a complete, buildable stocking, planting and equipment plan; get smart water-change schedules calculated from your own nitrate trends; run a post-mortem on any loss; and check compatibility across a directory of 109 photographed species before you buy.
Clann (Irish for family) is an all-in-one parenting app for families in Ireland, from pregnancy through the newborn years and into school. Track sleep, feeds, nappies, medicine, weaning and meals in seconds; follow a week-by-week pregnancy journey with a directory of Irish maternity hospitals; and keep every child in their own space from newborn to teen. An Irish milestone tracker, a crèche-to-school timeline, curated family meal ideas, an allergy tracker with weekly planning and shopping lists, and a Clann AI chatbot grounded in HSE and Irish parenting context.
Dayna builds Rylax’s own products alongside the engineering team, on interface, flows and brand.
Agentic property intelligence, and winner of the TechIreland AI Challenge 2026. Dayna was part of the team that built it.
The development and sales management platform. Dayna was part of the team that built it.
Buyer registration and qualification before release. Dayna was part of the team that built it.
Thirty minutes, your developments, and an honest answer on whether we can help. We deploy globally, so time zone is not the obstacle.