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The operating system for property developers

One platform to manage your entire development portfolio. From planning through aftercare. Full pipeline visibility across every site and every stakeholder. Built for developers who ship at scale.

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Up to 10hrs Saved per unit
Realtime Pipeline visibility
Automated Insights & metrics
Rylax Platform - Multi-development portfolio management dashboard showing multiple residential developments with metrics, phases, and property counts

Trusted by property developers across Ireland and the UK

The Problem

Developers are flying blind across their portfolios

Property developers shipping 250+ units per year run multiple pipelines simultaneously, across different companies and third parties. Spreadsheets, email threads, and phone calls cannot hold together the operational complexity of a multi-site operation. The developer at the top is often the last to know when something has moved or stalled.

€10-15k Weekly cost per site when finance windows compress
10-12 days Average delay to cash in per unit with manual management
€400k+ Enterprise alternative entry cost before per-seat fees
2,500+ Developer hours spent per year managing 250 units manually
Where's the BER cert for Unit 23? URGENT
RE: RE: RE: RE: Unit 14 status? 4
Missed call: O'Brien Solicitors (3) Called 10:14, 11:02, 14:30
BCAR sign-off still missing Site B - Phase 2, 6 weeks overdue
Spreadsheet v12_FINAL_v2_USE-THIS.xlsx
Finance drawdown deadline Friday !
WhatsApp: "which agent has Pebble Bay?"
Snag list not uploaded - buyer escalating NEW
FW: FW: FW: Proof of funds - John D.
Planning objection lodged - Site C Received via post, no digital copy
Voicemail from agent re: fallthrough Unit 8
Who has the compliance docs for Phase 1?
Buyer solicitor chasing contracts - 9 days OVERDUE
SANs report: 14 items outstanding 14
Can someone check the reservation on 22B?
The result? Wasted time. Higher financing costs. Slower closings. Lost revenue.
The Rylax Platform

Everything your operation needs. Nothing it doesn't.

A centralised platform to manage your entire portfolio, from planning through aftercare. Designed for the developer. Third parties -agents, solicitors, financial, site managers -connect with controlled, scoped access.

Multi-Development Management

View and manage all active developments from a single portfolio view. Each site has its own pipeline and third-party access controls.

Traffic-Light Pipeline

Green, amber, red. See the status of every unit across your entire portfolio at a glance. No interpretation required. Know exactly where attention is needed.

Centralised Dashboard

Reserved rates, sold items, fallthroughs, cashflow, and operational metrics. One dashboard that monitors everything in the background with minimal interaction.

Communication Threads

Structured messaging attached to units and developments. Full audit trail. All parties communicate through the platform, not through scattered emails.

Third-Party Access

Scoped access for every party involved from planning to aftercare -agents, solicitors, lenders, site managers, architects, engineers. Each sees only what they need. Your data stays yours.

QR Brand Kit

Branded QR codes for sites, show houses, and marketing materials. Enquiries feed directly into the platform. Monitor foot traffic and capture leads at source.

Planning Application Manager

Track planning applications alongside your live sales pipeline. The full lifecycle from planning through aftercare, managed in one place.

Advanced Reporting

Complete auditing, historic reporting, and analytics. Powered by the Rylax Hive, generating thousands of datapoints per month per portfolio.

Multi-Regional Support

Operate across Ireland, the UK, and Europe from one platform. Your entire organisation covered with no per-seat charges, regardless of scale.

How It Works

From onboarding to operational clarity

1

Onboard Your Portfolio

Add your developments, units, and team. Built for how developers actually work, not how software thinks they should.

2

Connect Your Team

Third parties -agents, solicitors, financial, site managers -receive scoped access. Everyone works from the same source of truth.

3

Manage Your Pipeline

Track every unit from planning through aftercare. The traffic-light system keeps your entire portfolio visible at a glance.

4

Scale Without Overhead

The platform monitors and captures data in the background. Add sites, add units, add team members. No extra cost per seat.

Product Suite

A growing ecosystem for property development

The Rylax Platform is the foundation. Optional additional products layer in to solve specific operational challenges across the development lifecycle.

Core Platform

Rylax Platform

The flagship product. Centralised portfolio management from planning through aftercare. Traffic-light pipeline, multi-development management, full reporting.

View Features
Intelligence

Planning Intelligence

Planning application monitoring. Geographic mapping, decision time analytics, competition alerts, and lead generation.

Portal

Buyers Portal

Automated new-build buyer onboarding. Multi-step digital verification replacing 10-12 days of manual collection. 2FA, document capture, compliant and controlled.

Portal

Enquiries Portal

QR-driven marketing portal for sites, show houses, and launches. Capture walk-in interest directly into the platform with branded, development-specific landing pages.

Feed

Enquiries Feed

Open integration API for property enquiry capture. Third-party sources, portals, and marketing channels all land in one centralised pipeline.

B2C

Home Hub

New home buyer experience platform. Budgeting, milestone tracking, and a connected buyer journey for new builds, renovations, and self-builds.

Who We Are

Built by a team that understands both sides

Max Shannon, Founder & CEO, and Dayna Earls, COO & CBDO at Rylax
"After shaving 5 weeks off my own closing, I realised the 'market gap' was actually a canyon. Now, Rylax helps developers bridge it."

Max Shannon

Founder & CEO

Max Shannon

Founder & CEO

Systems Engineer (BSc, BScH) specialising in business processes and large-scale systems. Spent the last decade in Ireland's tech industry, most recently as Platform Architect at Daft.ie. His father was a builder -he spent much of his early years on construction sites. That combination of enterprise-grade technical expertise and first-hand construction industry experience is what drives Rylax.

Dayna Earls

COO & CBDO

Former Business Development Manager at the Irish Times, with hands-on experience in large-scale property negotiations. A serial entrepreneur, having built businesses across beauty and product manufacturing before joining Rylax. An agent's daughter, she grew up around property sales, aftercare, and the operational side most people never see. She heads up operations, product coordination, social media, and content.

Supported by Industry Advisors

Angel Investor & Mentor

B2B CEO experience. Extensive marketing leadership. Early mentor to the founding team from day one.

Multi-Region Property Developer

Active developer operating across multiple regions. Independent third-party perspective on the platform from inside the industry.

Fractional Sales Director

Extensive SaaS sales experience. Advising on go-to-market strategy and commercial positioning.

User-Directed Roadmap

Users shape what we build. In-house development means fast turnaround.

Founding Partners

We wrap the product around your organisation. Preferred pricing, collaborative case studies.

Developer-First

Everything we build removes time from your workflows. Third parties get scoped access.

Automation Where It Helps

The core platform works out of the box. We layer in automation for operational tasks and issue identification.

What Developers Say

Real results from real operations

"I envision Rylax saving my development approx 10 hours per unit sold."

FP
Founding Partner
Property Developer, Ireland

"We were paying CIS roughly two thousand a year just for planning leads. The Planning Intelligence tool gives us that and more, with automated analysis built in."

FP
Founding Partner
Multi-site developer

"The visibility alone stops us chasing the wrong things. I open the platform and know immediately where each site stands."

FP
Founding Partner
Regional developer, Ireland & UK

Ready to see your portfolio clearly?

Get full pipeline visibility across your entire portfolio. One platform, every site, every stakeholder.